Our effective pharmacy team at OSG and layout will display our merchandise to optimize sales. Some areas of your pharmacy probably receive more foot traffic than others. For example, areas next to the prescription counter and aisles leading to the checkout registers tend to be higher in traffic. Rotate products in and out of these areas and at the end-of-aisle displays to determine which items see increased sales in these highly visible locations. Testing different floor areas gives us a good idea about where our pharmacy’s prime real estate is located. Moving merchandise around will also help keep our store fresh and current for our customers.
Our pharmacy team is key to this “UpSolutions” strategy. We train them to build relationships with customers and make relevant product suggestions based on the drugs they are prescribed.